A unique partnership blends Alpine heritage and modern functionality into four fruity, vitamin Drink Cubes.
Vienna / Laufen, 25 August 2025 – Ricola and waterdrop®, two pioneering brands known for quality and innovation, have joined forces to introduce a new concept in hydration: four exclusive Drink Cubes with Ricolaʼs Swiss Alpine herbs and waterdropʼs functional fruit and vitamin blends. Launching across Europe on 28 August, the waterdrop® x Ricola collection redefines how we hydrate.
This collaboration marks a major milestone, combining more than 90 years of Ricolaʼs herbal expertise with waterdropʼs unique approach to hydration.
“Weʼve long admired Ricolaʼs deep-rooted herbal expertise,ˮ says Martin Murray, Founder and CEO of waterdrop®. “Together, weʼve created something truly unique – a functional, flavourful product that elevates everyday refreshment with the power of botanicals.ˮ
Nature Meets Function: The Flavours
Each cube is a carefully balanced blend of fruit, vitamins and 8 iconic Ricola herbs – including mint, melissa, thyme and elderflower. Designed for consumers who value wellness and convenience, the Drink Cubes offer refreshment without sugar or artificial preservatives.
The collection includes four unique flavours:
● RASPBERRY MELISSA – “IMMUNITYˮ: a gentle blend of berry and melissa, with Vitamins C, B6 & B12 to help support immune function.
● LEMON MINT – “VITALITYˮ: fresh and zesty with a cooling mint note, enriched with Vitamins C, B3 & B12 to contribute to energy-yielding metabolism.
● POMEGRANATE MINT – “IMMUNITYˮ: a bold, fruity base balanced by mint, featuring Vitamins C, B6 & B12 to help maintain normal immune function.
● VERBENA CITRUS – “RELAXˮ: a smooth, tender citrus flavour with gentle herbal notes – think lemon drops rather than zingy tartness. Infused with Vitamins C, B1 & B9.
“With the Ricola Drink Cubes, weʼre entering an exciting new category while staying true to our roots,ˮ says Thomas P. Meier, CEO of Ricola. “Each cube reflects our commitment to quality, innovation and the natural benefits of Alpine herbs – now reimagined for todayʼs consumers.ˮ
A Shared Vision for Sustainable Hydration
The waterdrop® x Ricola partnership isnʼt just about great taste – itʼs about transforming everyday hydration. The cubes support a more mindful lifestyle, combining botanical ingredients with functional benefits in a format that reduces plastic waste by up to 98% compared to traditional drinks in single-use plastic bottles.
This new product line reflects the brandsʼ shared values: respect for nature, a commitment to sustainability, and a passion for innovation.
“We believe the future of hydration is both functional and sustainable,ˮ adds Murray. “These cubes are more than just a new product – theyʼre another step towards smarter, more sustainable drinking habits.ˮ
The herbal blend is sourced from Alpine farmers and cultivated to Bio Suisse standards – just one example of the care and craftsmanship behind each cube.
Launch & Availability
The waterdrop® x Ricola collection is available now, both online and in waterdrop® stores.
About waterdrop®: Founded in Austria in 2016, waterdrop® set out to revolutionise the beverage industry with the world’s first “Microdrink”. The concept is as simple as it is brilliant: a small, sugar-free cube that dissolves in water to create a unique flavour experience from natural fruit and plant extracts. At its core, waterdrop® has one mission: Drink More Water – sustainably!
With an unwavering commitment to reducing plastic waste, waterdrop® saves around 98% of plastic compared to traditionally bottled beverages. The brand doesnʼt stop at Microdrinks – it also develops advanced beverage technologies, reusable drinking bottles, and water filtration systems, ensuring the entire water drinking experience is both innovative and more sustainable.
Today, waterdrop® serves more than 3 million online customers, has over 400 employees, and is available in over 20,000 retail outlets worldwide, with more than 40 dedicated stores across Europe and the USA. waterdrop® products are currently sold in Europe, the USA, Japan, and Australia.
For more information, visit: www.waterdrop.com
About Ricola: Ricola has been synonymous with herb specialities of tried-and-tested Swiss quality since 1930, and is now one of the most modern and innovative producers of lozenges in the world. The Swiss family company is headquartered in Laufen near Basel and has subsidiaries in Europe, Asia and the US. Ricola employs more than 600 people around the globe and exports over 60 varieties of herb drops and speciality teas to 45 countries. The herbs used for this purpose flourish in carefully selected locations in the Swiss Alps, cultivated by around 100 contract farmers in accordance with Bio Suisse guidelines. As a certified B Corporation, Ricola pursues measurable goals so it can act in an economically, socially and environmentally responsible way – for example, by sustainably reducing the amount of sugar it uses and by using less packaging material. This stance, which is deeply rooted in Switzerland and its Alps, underpins Ricolaʼs innovative and far-sighted approach. The interplay of tradition and progress safeguards the family companyʼs long-term success and shapes its unique spirit.
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